Keymer

Eight wizards
jump quickly
over broken
fax machines.

Keymer is a humanist sans-serif. The style of font that is sometimes in fashion but never out of fashion, the true work horse of the sans-serif class. When done well, they’re quite beautiful as well as utilitarian, Helvetica being the obvious example. They’re easy on the eye and part of their appeal is that they can pass almost unnoticed by the reader.

Inspired by Margaret Calvert’s Transport typeface for the British road sign system, completed in the early 1960s, Keymer aspires to be clean, legible and elegant and comes in a comprehensive family of seven weights.

The challenge when designing a humanist typeface with the focus on legibility, is deciding how much personality to allow the font. It needs enough to be distinctly different from the others on offer and confident with its own look but not so much as to be arrogant or quirky, stealing the show as a consequence.

Keymer’s compact, so economical with space but not so narrow as to appear compressed. Its comparatively large x-height, coupled with shallow ascenders and descenders, ensure that legibility holds up at small sizes. 

 

Knowing what each license allows you to do with a font, can be complicated. Click here, to read an attempt, in plain English, to describe what each license is designed for.

Keymer Thin Licence Requirement Discount Price (£)
1-5 users Change
Pay once
1-5 users Change
12

For more usage
contact Talbot Type
for a quote

10,000 pageviews per month Change
Pay once
10,000 pageviews per month Change
12

For more usage
contact Talbot Type
for a quote

1 title Change
Pay once
1 title Change
24

For more usage
contact Talbot Type
for a quote

Pay once
120

For more usage
contact Talbot Type
for a quote

1 CPU Change
For one year
1 CPU Change
120

For more usage
contact Talbot Type
for a quote

1M impressions Change
Pay as you go
1M impressions Change
12

For more usage
contact Talbot Type
for a quote

Keymer Family Licence Requirement Discount Price (£)
1-5 users Change
Pay once
1-5 users Change
74

For more usage
contact Talbot Type
for a quote

10,000 pageviews per month Change
Pay once
10,000 pageviews per month Change
74

For more usage
contact Talbot Type
for a quote

1 title Change
Pay once
1 title Change
148

For more usage
contact Talbot Type
for a quote

Pay once
740

For more usage
contact Talbot Type
for a quote

1 CPU Change
For one year
1 CPU Change
740

For more usage
contact Talbot Type
for a quote

1M impressions Change
Pay as you go
1M impressions Change
74

For more usage
contact Talbot Type
for a quote

Total £0

When you buy more than one license, get 50% off of each additional license. The discount applies to all of the lower priced items.

If your requirements are not covered by any of the standard use licenses listed above, please contact Talbot Type to discuss your needs.